New PRODUCTS
MINDFUL & CURIOUS PLAY
Toys should inspire. When a child is provided the freedom to engage with open-ended toys, it allows for endless opportunities to express themselves freely & creatively.
FEATURED COLLECTIONS
AQUATIC COLLECTION
Discover an array of underwater creatures found in our waters. Our vast range of aquatic toys will inspire and delight your little ones.
URBAN COLLECTION
Discover old Arabic inspired town houses, modern city architecture & its pets that will have your littles ones excited to recognize.
DESERT COLLECTION
Discover the experience of traveling through the Arabian desert dunes, it's animal & plant life for your little ones to fantasize with.
FARM COLLECTION
Discover the traditional farm world with an Arab twist including the Bayt Hamam, giving your little ones moments of caring for animals.
MAKING A DIFFERENCE
Eissa & Jude deeply cares about the planet and creating a brand that gives back to nature. We’re thrilled to be partnering with One Tree Planted to plant a tree for every order. Trees clean our air and water, create habitats for biodiversity, contribute to our health and wellbeing, and create jobs for social impact. We're honored to have reforestation through One Tree Planted as an integral part of our business model.
